Brand Imagery
When it comes to brand photos, one simple rule you can follow: the more realistic, the better. Whether it's people or scenery, Earthmover Credit Union should be represented by authentic subjects, scenes, and situations. Minimal editing, no special effects, and a sense of place are what we're looking for. Use the images below as examples.
Incorrect Photo Usage
The photos showcased here falsely represent the brand. The subjects we see appear staged and inauthentic like we grabbed them from a generic stock site (which we did). The photos lack depth, diversity, emotion, and come off unrelated to the viewer. Avoiding photos like these is important.