Improper Usage
With every brand, there’s a correct way to use it and an incorrect way. On this page, we’ve called out specific examples of how not to display the Earthmover logo and/or its components: the wordmark, comet icon and tagline.
The logo, regardless of version or format, should never be used without featuring the comet icon.
The comet icon should never be used without the Earthmover Credit Union wordmark to accompany it. Exceptions to this would be online profile images and app badge icons.
Regardless of the situation, the logo should only be displayed in approved logo colors.
The primary or secondary logo lockup should never be used within a circular version of the logo. This is especially relevant when it comes to profile images on social networks.
Even when using brand colors, the logo should never be placed on two-tone or multiple colored backgrounds.
The logo should never be used with a stroke only display. Instead, use a full-color logo lockup.
The logo tagline should not be used in any other layout than what is instructed and shown in this style guide.
The comet icon and tagline should never be used together without the wordmark.