Color Usage

Earthmover uses a rich, saturated and colorful palette across all aspects of the brand, driven primarily by the Aquamarine and Oxford Blue swatches. However, it’s important to understand that although there are strict brand colors, Earthmover uses a dynamic color palette.

A dynamic palette allows the Earthmover brand to stretch its legs outside of the Main and Secondary color palettes — when appropriate. Although it’s impossible to set rules for a dynamic palette, all marketing material should inevitably receive approval from Earthmover’s marketing team.